Option A
Hometown Classic
Clean and bright. Instant price in the first screen, then trust, services, towns and FAQ.
Part 1 · The inspection
What a homeowner sees on your homepage today
Each red pin is a finding. Some are quick fixes, a couple are costing you calls right now.
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1
"#1 Rated in Iowa"
A claim with nothing behind it on the page. Homeowners trust a real number more: 26 years, 3,000+ roofs, license C149502.
2
Two different logos
The site logo is a 178‑pixel file that blurs on phones, and your trucks and yard signs use the older RoofPros logo.
3
Dead menu links
"Consulting" and "Learning Center" open a Page Not Found. So does the Waterloo link under Locations.
4
Wrong phone number
On desktop the "Book Free Consultation" button does nothing. A second copy of it in the page dials (401) 868‑7149.
5
Headline says no town
"Iowa's Trusted Roofing Experts" never mentions Dubuque or Clinton, where 80% of your work is.
6
A Google rating with no listing
The Google 4.8 badge is for your Clinton listing, which was removed about 15 months ago. A homeowner who searches can't find it.
7
Stock house behind your family
Your family is the best thing on the page, but they're cut out over a stock house. Almost every photo on the site is stock or AI.
8
A form, not a price
Visitors fill out a form and wait. Nothing gives them a price, and the leads don't flow into your GoHighLevel.
| Item | Condition found | Rating |
|---|---|---|
| Website platform | Built on Wix. Limited speed and SEO control, and you can't take the files with you. | Replace |
| Quote form | No instant estimate. Leads don't reach GoHighLevel or BidDrop. | Replace |
| Photos | Almost all stock. The fleet photo is AI‑made (Meta "ai" watermark, scrambled truck lettering). You have 27,000 real ones. | Replace |
| Booking button | Desktop button has no link; hidden copy dials (401) 868‑7149. | Quick win |
| Menu | Consulting, Learning Center and Waterloo go to 404 pages. | Quick win |
| Footer | Still shows and links to the Roofers Advantage logo. Owner name reads "‑Owner." | Quick win |
| Tracking | No Google Analytics, no Meta Pixel. | Quick win |
| Trust details | License C149502, 26 years and 3,000+ projects aren't on the homepage. | Quick win |
| Google profile | Clinton listing removed; no Dubuque presence yet. | Repair |
| Location pages | 19 town pages; Dubuque and Clinton share the same text and photos. | Repair |
| Page titles | Homepage title is "Call today for a free quote!" with no town or service. | Repair |
| Image names | Missing or junk alt text, e.g. "new_roof_home_compressedg." | Repair |
| Shingle story | Site sells TAMKO Titan XT and shows Owens Corning and GAF badges; your BidDrop profile talks about Atlas. | Repair |
| Financing slider | All three payment options show $500 no matter the price. | Repair |
| Reviews | Real reviews from Jim McGough, Kirk Dahl, Briana Martin, Kyle Blanchard and more. | Keep |
| Family story & process | Family‑run, 4‑step process, phone number everywhere. | Keep |
Replace rebuild itRepair fix in the rebuildQuick win under an hourKeep already working
Part 2 · Pick your homepage
Three new homepages, all built from your business
Tap one to open it full screen, on your phone or computer. Pick the one that feels like Iowa RoofPros, or tell us to keep your current look on the new platform.
Option B
Bold
Dark, big type, built around you and your crew on camera. Every service on one wall.
Option C
Upscale
Calm and editorial. Leads with 26 years of craft, Atlas shingles and a town‑by‑town index.
Rather email? Write to john@americashomeexperts.com with the letter you like.
What all three fix
A price in seconds
Every "Get my price" button opens your BidDrop instant estimate: satellite measurement and a price range.
Dubuque and Clinton first
Your two markets lead the page, with real town pages behind them for Google.
The real you
Your family, license C149502, 26 years, 3,000+ projects and real reviews. No "#1 in Iowa" claims.
Every service
Shingle, metal and flat roofs, storm damage, siding, gutters and commercial work.
Leads that follow up
Fast WordPress site you own, with Analytics, Meta Pixel and every lead sent into GoHighLevel.
Photos in the options are placeholders from your current site. In the build we swap in your own jobs from your photo library.
Part 3 · Video
Homeowners hire the roofer they've already met
Short videos of you and your crew build trust before the first call. Here are example topics for Eastern Iowa.
Example · Meet the family
"Second‑generation roofer. Here's why we answer our own phone."
Example · Whiteboard Wednesday
Hail or wind? What an insurance adjuster looks for on your roof
Example · 3‑part series
Inside the new Atlas shingle plant on Highway 30, with an Atlas rep
Part 4 · How it works together
From mailbox to signed contract
Postcard
BidDrop mails a real price to homes near your jobs in Dubuque and Clinton.
Video & social
Your crew shows up on Facebook, Instagram and TikTok in the same neighborhoods.
They look you up. A verified profile and reviews are waiting.
Website estimate
The new site gives them a price on the spot and captures the lead.
GoHighLevel
Texts and emails follow up automatically until they book with you.
Part 5 · First 90 days
The plan, month by month
Month 1 · December
Foundation
- Kickoff call and account access
- Fix the Clinton Google verification; plan the Dubuque office listing
- Load your 50 monthly BidDrop credits and connect BidDrop to your GoHighLevel
- You pick A, B or C (or keep your look)
- Take over posting alongside your Meta AI agent; set up TikTok
Month 2 · January
Launch
- New WordPress site live, with the quick wins above fixed
- Google Analytics and Meta Pixel installed
- Dubuque and Clinton pages rewritten from scratch
- First Whiteboard Wednesday clips cut from your own footage
Month 3 · February
Spring push
- Pre‑book spring jobs ahead of the Atlas plant opening
- Nearby postcard campaigns around finished roofs
- Review requests after every job; weekly Google posts
- First monthly report: calls, estimates, booked jobs
Google verification and rankings are "do it and wait." Expect up to about 5 months before the map listing is fully working in both towns.
Part 6 · Plans
Month to month. You own everything.
No long‑term contract. Your website, domain, Google profile, social accounts and data stay in your name, and if you ever leave, we hand all of it over.
Winter offer · 50% off
Foundation Marketing Plan
$500$1,000/ month for your first 4 months
Then $1,000/month. No ad spend included; everything goes to the work below.
- New WordPress website, Option A, B or C
- Google Business Profile fixed and verified (Clinton, then Dubuque)
- Social posting: Facebook, Instagram and TikTok
- BidDrop subscription with 50 credits a month
- BidDrop connected to your GoHighLevel follow‑up
- On‑site filming and ad management
Optional upgrade
Full Marketing Plan with Filming
$3,500$4,500/ month total
BidDrop client rate. $1,000 of it goes straight to Meta and Google ads.
- Everything in Foundation
- Ad management on Meta and Google, $1,000/month ad budget included
- At least one day of on‑site filming when scheduling allows
- BidDrop subscription and monthly credits
- Upgrade or downgrade month to month, for example over winter
Winter offer: Foundation is $500/month for your first 4 months, then $1,000/month. Billed monthly in advance; first month due at signing. Cancel anytime with 30 days' written notice.
Pick a homepage and let's get the crew on the calendar.
Book 20 minutes with John to walk through the options, or reply to the email with A, B or C.
John Bujak
CEO, America's Home Experts
john@americashomeexperts.com
(734) 657‑3141